Why is visual brand identity important?

Visual brand identity is key these days for companies, with more and more video and podcast content blossoming in feeds. While it is true that most companies have a visual component to their particular brand, working on a visual identity as well as content identity is key to brand success. For myself, as a writerContinue reading “Why is visual brand identity important?”

Decoding DeFi

If you have ever heard the term crypto currency and Ethereum in the news this year you were actually following news about the broader term known as Decentralized finance or DeFi. Decentralised finance (“DeFi”) is an umbrella term used for the blockchain form of finance that is open to anyone. Essentially, it cuts out theContinue reading “Decoding DeFi”