Blog November

Going where the People Are

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“Motivation is the art of getting people to do what you want them to do, then to do it because they want to do it.” Dwight D. Eisenhower.

Today, It has been said that if you want to go where your customers are then you need to be online these days. More and more customers are buying online according to statistics and so it makes sense that your business requires an online presence in order to compete for your customers time and hard earned spending money. It is a motivating factor to go where the people are if you have a product or service to sell.

But is being online enough? Well, according to the digital marketing institute you also need to be active online in order to reap any benefits. Social Media is important for your business if nothing else for building an online community of people who can trust and promote your brand. Video is also a trend that is big and since we humans like visual images alot it makes sense to use the platforms available to promote your products in video format if you are able.

Going where the customers are is as important today as it has always been for businesses. Knowing your keywords and stages your customer is going to go through before a purchase is also important. As the move to online progresses, we also need to keep up with the online landscape that is constantly changing in order to speak to and reach the people who need your products or services the most. Your company also needs to ensure that security is a factor in your online presence which can increase your customers trust in your brand. People will want to visit your online presence if you have prepared and curated your content for them and built in a secure trust factor.

Blog November

Online Security

Photo by bruce mars on Pexels.com

It’s Time for us to be more secure when it comes to our phone security these days. But what can we actually do to protect ourselves as we do our daily banking and check our emails?

There are a few things that you can install on your phone before you attempt to do any banking online on a public Wifi and one of them is called a VPN. But what is a VPN I hear you ask? Well, its a Virtual Private Network and it gives you an added layer of secure protection especially if you were thinking of using a public Wifi network. There are many VPNs to choose from and most have a free option and paid options to choose from. We took a look at Tunnel Bear and Nord VPN, two top VPN providers with good ratings and both were easy to install as an app and had a small free version to start with paid options to choose from.

So next time you use a public wifi and want to to protect yourself from hackers and spying eyes you might want to turn on your VPN. That means hackers will have a harder time stealing your login credentials or redirecting your PC to a phony banking site.