Blog November

Going where the People Are

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“Motivation is the art of getting people to do what you want them to do, then to do it because they want to do it.” Dwight D. Eisenhower.

Today, It has been said that if you want to go where your customers are then you need to be online these days. More and more customers are buying online according to statistics and so it makes sense that your business requires an online presence in order to compete for your customers time and hard earned spending money. It is a motivating factor to go where the people are if you have a product or service to sell.

But is being online enough? Well, according to the digital marketing institute you also need to be active online in order to reap any benefits. Social Media is important for your business if nothing else for building an online community of people who can trust and promote your brand. Video is also a trend that is big and since we humans like visual images alot it makes sense to use the platforms available to promote your products in video format if you are able.

Going where the customers are is as important today as it has always been for businesses. Knowing your keywords and stages your customer is going to go through before a purchase is also important. As the move to online progresses, we also need to keep up with the online landscape that is constantly changing in order to speak to and reach the people who need your products or services the most. Your company also needs to ensure that security is a factor in your online presence which can increase your customers trust in your brand. People will want to visit your online presence if you have prepared and curated your content for them and built in a secure trust factor.

Blog November

Online Security

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It’s Time for us to be more secure when it comes to our phone security these days. But what can we actually do to protect ourselves as we do our daily banking and check our emails?

There are a few things that you can install on your phone before you attempt to do any banking online on a public Wifi and one of them is called a VPN. But what is a VPN I hear you ask? Well, its a Virtual Private Network and it gives you an added layer of secure protection especially if you were thinking of using a public Wifi network. There are many VPNs to choose from and most have a free option and paid options to choose from. We took a look at Tunnel Bear and Nord VPN, two top VPN providers with good ratings and both were easy to install as an app and had a small free version to start with paid options to choose from.

So next time you use a public wifi and want to to protect yourself from hackers and spying eyes you might want to turn on your VPN. That means hackers will have a harder time stealing your login credentials or redirecting your PC to a phony banking site. 

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Celebrities that Talk About Menopause

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You know that Menopause has gone mainstream when celebrities are talking about it and they are. From Oprah to Doctor Oz to Jane Fonda to Meg Matthews and Mariella Frostrup, to Gwyneth Paltrow it seems that a subject that was once taboo for the media is now being broached with increasing superstar power.

Every star mentioned above has addressed a variety of concerns and issues that arise during menopause and perimenopause. It is a wonderful starting point and hopefully more women will bring more media attention to the many topics that need to be discussed more openly.

We need to have more mainstream conversations like menopause weekly columns in the media to allow the many topics associated with these years to be commonplace and available on a daily basis.

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Its Exam Time-here are some great parenting Tips

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Its that time of year again when exam time occurs at High School level in Canada. It’s a time of high stress, tensions and strong feelings. Here are some tips for helping your teen and yourself through these times.

Make sure plenty of good food is available for them to make good choices from. Try to get them to have a better sleep schedule if at all possible. Make sure they are doing some form of exercise or fun activity to help alleviate stress. Try to talk to them about a plan for studying if possible. Have a white board at home to indicate which exam is on what day so they can try to plan for it. Perhaps give them the opportunity to schedule a small study group to make it less intense for them. Have alot of patience and make sure you can listen to their concerns at this time of year as exams are a struggle to get through for both the teens and parents.

Jamie Oliver gives some great Brain Fuel food tips for exam time here

The Bright Network offers some Real Top Tips for just before the exam

Uncategorized

Springtime in Canada

Springtime

Well this year, Spring has sprung at its usual late April -May time and the blossoms on the trees are not disappointing with their beautiful pink and white shades of perfumed petals.

I love this time of year as the tulips reveal their bold colours and the gardens come alive in emerald green hues. The first trees to blossom are the magnificent petaled magnolia trees whose ancient lineage is legendary. Soon after the cherry trees and apple blossoms follow and these are for such a short week or two but so long awaited by us Spring time lovers and the bees and butterflies of course.

Spring time in Canada is such a colourful scent filled short space of time and I am enjoying it even when the rain comes down its still a step closer to warmer days and light filled evenings that we can enjoy.

Here is a list of just a few places in and around Toronto that have splendid trees to see;

1.Niagara on the Lake and the Niagara wine region

2.Royal Botanical Gardens in Burlington.

3. Botanical Showcase https://www.niagaraparks.com/visit/nature-garden/floral-showhouse/

4.High Park and the Nature Centre