“Motivation is the art of getting people to do what you want them to do, then to do it because they want to do it.” Dwight D. Eisenhower.
Today, It has been said that if you want to go where your customers are then you need to be online these days. More and more customers are buying online according to statistics and so it makes sense that your business requires an online presence in order to compete for your customers time and hard earned spending money. It is a motivating factor to go where the people are if you have a product or service to sell.
But is being online enough? Well, according to the digital marketing institute you also need to be active online in order to reap any benefits. Social Media is important for your business if nothing else for building an online community of people who can trust and promote your brand. Video is also a trend that is big and since we humans like visual images alot it makes sense to use the platforms available to promote your products in video format if you are able.
Going where the customers are is as important today as it has always been for businesses. Knowing your keywords and stages your customer is going to go through before a purchase is also important. As the move to online progresses, we also need to keep up with the online landscape that is constantly changing in order to speak to and reach the people who need your products or services the most. Your company also needs to ensure that security is a factor in your online presence which can increase your customers trust in your brand. People will want to visit your online presence if you have prepared and curated your content for them and built in a secure trust factor.