“Ideas are easy, implementation is hard.” Guy Kawasaki
Ideas and brainstorming, a gathering of the minds, has since the dawn of time been a key factor in the entrepreneurship process. In the 1940’s a book by Alex Osborn called “Think Up,”was a brainstorming game changer and a precursor to thinking broadly and widely in business. Mr. Osborn is claimed to have said that “It is easier to tone down a wild idea than to think up a new one.”
Nowadays, brainstorming and ideation sessions are used to rebrand companies, to start companies, to launch products and so much more. In fact brainstorming is often a chance to collaborate with other idea creators and as such can bring about a storming of the castle of a problem with a myriad of ideas.
Here are five tips for Brainstorming:
- Focus on Quantity
- Withhold Criticism
- Welcome the Bold and Wild Ideas even from other Industries
- Combine and Improve on Ideas
- Include Visuals of the ideas, people like visuals.
I hope you look forward to your next brainstorming session and remember to have the right environment for the session by creating a safe non-judgmental space for creativity at your business, because you never know what bright idea might stick.